The happiness advantage

 

"Happy people are strong magnets.  We are irresistible drawn to be near them"

Studies of sports teams have found that even one happy player was enough to infect the mood of the entire team.   And the happier the team, the better they played!  Why?  It's because moods are contagious.   The happy virus spreads through a group faster than a jack rabbit in front of a prairie fire.  Happiness is cognitive candy to the brain.

So what does this mean when you are trying to persuade someone to buy your product, service or idea?  Fun is the path of least resistance!  Make your client happy and their resistance to you will melt away faster than ice cream on hot pavement.   Happy people are way more likely to make changes and take chances.   Let that sink in!

But wait, it get's even better..

Did you know, energy flows to fun?   The happier you are the more energy you will have, and the better your brain will work.   Selling becomes fun, easy and abundant when you are on a happy high.   The best thing is, shared laughter is like crazy glue for you and your clients.

Why it works..

Moods are contagious.  Thanks to our mirror neurons, we can read and feel emotions in another persons face in 33 milli-seconds.  So the first step in your sales process is to get high.   And it works for so many other things you do as well.   I know when I'm happy I am more creative and are much better at writing seductively simple posts like this.  

The dangers of being too serious..

Dull, boring and serious sucks the energy out of everyone.   It puts your client into what is called slow thinking.   This where they become critical and judgemental.   They start weighing the pro's and con's of your proposal.   They are much more apt to say; no thanks or let me think it over.   On the other hand when they get infected with your happiness they switch into fast thinking mode. This is where they are much more likely to be impulsive and make a quick 'yes' decision.  

Ok, Mr SmartyPants, what is a simple way to get my client in a happy mood?

What if you started out a conversation by saying....how can I make you happy today?   It almost always makes the client laugh and respond by saying something like; you could give me a million dollars or you can get me a hot date for Saturday night.   When you start a conversation or meeting with something fun everything gets easier.   

Here is my ridiculously simple 3 step process for sales success..

1.  Fun first
2.  Serious second

3.  Buy me a beer!

P.S.   If you want to make me happier than a mosquito at a nudist colony, just hit the facebook share button below.   Or share it as you see fit.  Oh, and it would be cool if you left a comment below.  Cheers!