Selling is easier when you are having fun!

WARNING...too much seriousness can suck the life out of your sales and the fun out of your career. It can make your days longer and your bank account shorter.

We all get up in the morning hoping our day will be enjoyable and if we're lucky, fun.  And that's why I love being involved in sales.  If you can share a laugh and have some fun, your chances of being successful go sky high!

I'll bet if you think back, the easiest sales you ever made were the one's where you and your clients shared some laughs?  Maybe you joked about Trump's latest crazy tweet or reveled in the home team winning a playoff game. 

The two worst traits a salesperson can have are; talking too much and being overly serious.   

Bring a lighter touch to your conversations. It's okay to be yourself! While having an agenda for your meeting and being prepared with a pre-call strategy tool is great, make sure you add a sparkle in your eye and smile on your face.

If you got the sale because you had the best product, price or service you could lose your client if someone else comes along with a better product, price or service.  But if they really like you, then you would have to really screw up before they would ever thinking of leaving you.

I'm not advocating that you be a jokester.   I am saying by lightening up your presentation you can separate yourself from the competition.  Begrudgingly, I will concede there is a time and a place for being serious.   You know, like when your boss asks you why you missed your sales projections for the 3rd straight month? 

What's important is to remind yourself that you are not in the insurance, real estate or car business.    You are in the 'people business' and your job is to create an enjoyable and if possible a fun experience for you and your customer.
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Moods are contagious

When people are in a good mood they are more apt to make changes and try something new.  And far more likely to make an impulsive buying decision.    Less so in a neutral mood and status quo is status safe when in a downer mood.  



Heck, most kids know not to ask for that shiny new bike when mum is grumpy, right? Master Persuaders know that it's best to 'sell in the sunshine'.  I'm not just talking about the weather but also the upbeat friendly mood you create in the sales process  

Do you know what automatically puts people in a good mood?  A beautifully sunny day.   Especially when it is preceded by gloomy cold weather.   It's like everyone took a 'friendly pill'.    Great day for presentations and sales pitches.

Some national companies go so far as to monitor the weather and heavy up promotions and advertising when the weather forecast is great weather ahead.  

  "If you are not having fun, you are doing it the hard way"