Monday 27 January 2020

The surprisingly simple way to boost sales!



What if there was a simple technique that could dramatically increase sales, make you better at negotiations or get people
to do things for you?

Well be prepared to be amazed.


"The experiment simulated a sales exercise where the buyer and seller tried to reach a deal on the sale of an asset.  
The experiment involved a simulated sales exercise in which a buyer and seller attempted to reach a deal on the sale of an asset. Though the price goals of the two parties were apparently not compatible, there were hidden objectives that would allow a deal to be reached. But, the negotiators would find that solution only if they shared information and cooperated to meet each other’s needs."


So, what was the magic that produced a fivefold lift in successful outcomes?
It is called....mimicry!
When one party mirrored the body language and gestures of the other person, the number of successful negotiations went through the roof!
Do you know why mimicry works so darn well?   Trust.

This is the real law of attraction!  The more people are like us, the more we like them.  Liking leads to trusting so, it only follows that if they like and trust you, they are much more likely to want to buy from you, right?

Important... when you mimic a gesture or body language of another person wait a few seconds before you do it.   They will never know you are doing it.




Seek the similarities..

Besides mimicing body language the more you can find in common with the other person, the more they will like and trust you!  Just cheering for the same team or coming from the same town builds rapport.

Why this works..




I've known for a long time that mirroring the other person's body language is an effective way to build rapport.  Now the research proves that it can dramatically boost sales and improve negotiations!







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